Factors Determining on Customer Loyalty: Overview and Future

The purpose of this study is to provide a brief overview of existing loyalty models. The focus is on key factors and prospects that can help academics and marketing professionals increase customer loyalty. A literature review was used to provide a further understanding of customer loyalty and research priorities. The results of this paper argue that integrating cultural and religious influences into existing models will increase customer loyalty. The study also claims that three groups of ancestors of loyalty should be considered. Marketing specialists pay insufficient attention to cultural and religious influences when examining customer loyalty. This article is a commentary on research on previous loyalty models. It is hoped that the proposals presented in the study will inspire future researchers to create the right and effective loyalty models. Zoljargal Purevjargal | Dulguun Ganbolor | Nyamsuren Delgertsogt "Factors Determining on Customer Loyalty: Overview and Future" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29612.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29612/factors-determining-on-customer-loyalty-overview-and-future/zoljargal-purevjargal