ORGANIZATIONAL AND NATIONAL CULTURE OF MONTENEGRIN COMPANIES IN THE CONTEXT OF GLOBALIZATIONA PROCESS

Global economic trends have brought together national and local markets into the world market by erasing national borders and thus imposing new rules of conduct. Companies in Montenegro are faced with globalization process. In such a situation, to be competitive, Montenegrin companies must overcome old models and ways of doing business and find new ones. Namely, they need to adapt their own organization (organizational culture) to new conditions. So, in the battle for competitiveness, organizational culture emerges as an important factor of company's success. In the theoretical part of the paper the author first explains the relationship between organizational and national culture. Since this relationship can best be seen in the case of multinational companies, the author dedicated next presentation to organizational culture of multinational companies. However, the aim of this paper is to examine, through the practical part, i.e. characteristics of organizational culture of Montenegrin companies, the relationship between organizational and national culture as well as their influence on corporate performance, and all of it through the prism of complex and contradictory globalization process. The survey was conducted on the sample of 16 companies in Montenegro, i.e. 324 respondents.