Analysis of the marketing environment of a commercial organization
Journal: Science Journal "NovaInfo" (Vol.110, No. 1)Publication Date: 2019-12-15
Authors : Torgushin Ivan Vasilevich;
Page : 38-40
Keywords : MARKETING RESEARCH; ANALYSIS OF THE MARKETING ENVIRONMENT; SPECIFICS OF THE ANALYSIS OF THE MARKETING ENVIRONMENT OF A COMMERCIAL ORGANIZATION;
Abstract
The problem of assessing the marketing environment of a commercial organization is complex and complex, because it consists of many different factors. The complexity of the analysis of the marketing environment is due to the variety of approaches to its assessment. Depending on the task, it may have a different degree of detail and depth of research, but should be carried out in all areas of the organization.
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Last modified: 2020-01-15 21:54:02