A Comparative Study between Domino’s and Pizza Hut

According to market researches and surveys Indians have become the major customers of Pizza. Two of the best brands which holds the highest market shares, are Domino's and Pizza Hut. The main purpose of the study is to look at the preference of consumers towards the purchase of Pizzas and their opinion about the consumption patterns. This study is both descriptive and analytical with an objective to examine the purchase preference of consumers on Pizza. The statistics is computed from survey using well-structured questionnaire to extract the options of the customers. This study finds the comparison between the Domino's and Pizza Hut consumers towards their preference, liking of services and affordability. This study is useful to entice further strategies for improving customer indulgence with Pizza. Moreover, it will enable the marketers also to improve their products based upon the preference of the customers.