Potentiometric sustainability of agricultural tourism in Selected Cities of Kerman Province

Introduction One of the most attractive forms of the tourism industry is agritourism that emerged in the rural areas of all developed countries since the late 20th century and it has an important role to play in the development of these areas, which suffer from economic and social problems. Extensive tourist presence in the region damages ecosystems, the environment and undermines the culture of local residents. Different perspectives have been presented on the benefits and disadvantages of its variety in terms of environmental protection, tourist comfort and residents alongside tourism development. Therefore, It is necessary to consider the concept of sustainability, protection, protection and recycling of natural environments. Therefore, in this study, it is attempted to present stability indices of agritourism and construct stability indices. Finally, sustainable agricultural tourism potential is measured using mathematical programming method, which can achieve sustainable potential before agritourism development and adopting appropriate policy and sustainability plan. Materials & Methods In this study, agritourism is analyzed in terms of sustainability. Comprehensive indicators and measures of economic productivity, environmental considerations, and socio-cultural values ​​of the community or region are examined to assess the potential of agritourism with emphasis on sustainability. These indicators are more applicable at the national and regional management level. Using these indicators in the potential of sustainable agritourism can play an important role in diversifying the economy and the environment. In general, it is necessary to evaluate agritourism along with sustainability.   Results and discussion The results show that the three aspects of agritourism (social, economic and environmental) do not have the same level of sustainability. The level of environmental, economic and social sustainability of agritourism in Kerman are 0.191, 0.591 and 0.429 respectively, indicating that the level of environmental sustainability is lower than other aspects. The sustainability of the environmental, economic, and social aspects of agritourism in Bam is 0.269, 0.522 and 0.565, respectively, which indicates a low level of environmental sustainability. The environmental, economic, and social sustainability in Jiroft are 0.182, 0,320 and 0.299, respectively. The environmental sustainability is 0.112 and economic and social sustainability are 0.578 and 0.532 in Rafsanjan. The sustainability of the environmental, economic, and social aspects of agritourism in Sirjan, respectively are 0.132, 0.377 and 0.525. The sustainability of environmental, economic and social aspects of agritourism in Zarand city is respectively 0.109, 0.288 and 0.203. The environmental aspect has the lowest level of sustainability in all of the cities studied. In the next step, the overall sustainability of agritourism destination has been studied using a mathematical programming model. Suggestion Agricultural farms the main occupation of villagers and farmers will be at risk due to the inaccuracy of some tourists as well as the laws related to these lands.Sustainable agricultural development must pay attention to the sustainability of agricultural areas, and this sustainability must be taken in economic, environmental and social aspects. In other words, if agritourism is not properly managed, it will have negative effects such as increased waste, air, water and noise pollution, destruction of plant and animal diversity, and environmental degradation of the agricultural area, as well as economic and social damage such as rising prices. Land, increasing the cost of living in agricultural areas and destroying local cultures.