Pazarlama Aracı Olarak Dergi Kapakları

The shaping of the identity og men and women in today's society is influenced by the media as well as economic, ideological, political and cultural relations in society. Life styles changed and shaped by technological developments have led to significant transformations in body perception as well as in many other areas, and the body has begun to be seen as a project today. This stud, which deals with the reconstruction of the body as a consumption object/project through fashion, discusses the concepts of fashion and body and discusses the place and place of these concepts in women's magazines publishing for sex, which is an undeniable place especially in women's everyday life. This article was selected as a Cosmopolitan and Aisha analysis object and the forms of female representation on magazine covers were studied using the semiotics method. As a result, in both magazines, women, fit, beautiful, trendy, modern and most importantly, sexuality in the foreground, in short, sexual object has been seen as