Funny Language Emojis in The Digital Age: An Evaluation on Emoji Usage in Advertising

Emojis are a product of digital communication and digital speed era. Emojis, which help to express feelings, are born as a new language and have become internationally accepted today. Their importance has been recognized by commercial firms and they started developing their own emojis and as a result they have become a commonly-encountered language-advertisement activity. This study analizes emojis which are the fun side of digital era and discusses their use in digital advertisement activities. The search designed which employes qualitative methodology draws on the existing researches and makes use of case study. The study has revealed that there is a diversity of emojis and their use increaes day by day. Another finding of the study is that as emojis are a reflection of identity and personality, they have transformed into an advertisement strategy that firms adopt very often.