THE CONCEPT OF DEVELOPING JOINT ENTREPRENEURSHIP AS A SPECIFIC FORM OF TECHNOLOGY TRANSFER

The purpose of the article. The purpose of the study is to analyze joint entrepreneurship as a specific form of technology transfer, taking into account modern strategic goals of domestic enterprises. Methodology. The article relies on scientific research in this area by domestic and foreign scholars. Theoretical and methodological foundations of the article are a set of principles and methods of scientific research: the principle of systematization and theoretical generalization, methods of structural and functional as well as of comparative analysis. Results. The article analyzes and defines the essence and nature of joint venture as a form of international scientific and technological cooperation within technological platforms; it reviews and improves the mapping of joint venture implementation; the article suggests a model of selection mechanism for effective form of joint venture. Practical implications. The implementation of the mechanism for selecting an effective form of joint venture, developed in this study, can potentially yield good results and improve the level of competitiveness of domestic enterprises. Value (originality). This study emphasizes the problem of selecting forms of joint entrepreneurship in the process of technology transfer and analyzes a number of factors of interaction between enterprises. The conducted research shows that the development of inter-company relations is a characteristic feature of modern global and domestic economy. The analysis shows that the success and effectiveness of cooperation depends on the form of joint venture.