INTERNATIONAL TOURISM IN THE SYSTEM OF MODERN GLOBALIZATION PROCESSES

The article is devoted to globalization processes taking place in the modern world. Particular attention is paid to the impact of globalization on tourism. Both positive and negative effects of globalization processes on different spheres of society are considered. The article describes the main factors of globalization in international tourism and their impact on its development. Globalization is often seen as a special state of human society. In the context of tourism, globalization allows tourists to be perceived as consumers, bringing a culture of consumption to developing countries and contributing to the growth of global society.