Development Strategy for Environmentally-Oriented Transport and Logistics Clusters of the Blue Ocean
Journal: Herald of the Economic Sciences of Ukraine (Vol.37, No. 2)Publication Date: 2019-12-01
Authors : Gritsenko S.;
Page : 151-156
Keywords : strategy; competitive advantages; value; ecologization; intelligent transport systems; transport and logistics clusters.;
Abstract
The general aspects of the business universe, which consists of two different types of space that have a strategy of red and blue oceans, are revealed. The theoretical basis of the formation of a strategy for the development of ecologically oriented transport and logistics clusters of the blue ocean is substantiated. The mutual influence of environmental aspects, transport and logistics clusters and intelligent transport systems is argued. The relevance of
introducing intelligent transport systems to improve the quality of transport services has been proved and their feasibility has been determined. A business model of the development strategy of environmentally oriented transport and logistics clusters is proposed.
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