The matrix model for assessing the investment attractiveness of industrial enterprises

The article defines the role of evaluation of investment attractiveness of the enterprise. The main directions of methodological approaches to the assessment of investment attractiveness of the enterprise are given, their peculiarities and purpose are defined. The main disadvantages of methodological approaches to the assessment of investment attractiveness are revealed. It is proposed to use a matrix model to evaluate the investment attractiveness of an industrial enterprise. The necessity of using precisely a matrix model of complex nature to assess the investment attractiveness of industrial enterprises based on the use of quantitative and qualitative factors is substantiated. The main advantages of the matrix model of estimation of investment attractiveness of the enterprise are determined. A methodological toolkit for estimating the investment attractiveness of an industrial enterprise on the basis of a matrix model has been improved, taking into account the current state of domestic industrial enterprises and identifying problematic areas of activity. The matrix model has been supplemented with a matrix of quantitative indicators by a group of property condition indicators, which will allow the investor to take a more objective approach to assessing the investment attractiveness of an industrial enterprise. Quantitative indicators of investment attractiveness are grouped and their marginal evaluation criteria are given. The general index of quantitative characteristic of investment attractiveness of industrial enterprise and possible variants of estimation of its financial condition are determined. The qualitative indicators of estimation of investment attractiveness on the basis of the matrix model are given, they are given weighting coefficients and their boundary intervals are defined. On the basis of qualitative and quantitative indicators, the levels of the generalized index of investment attractiveness of an industrial enterprise according to the matrix model have been formed, which will allow to prove to the investor the expediency of investing in an industrial enterprise.