Financial Indicators as a Factor of Investment Marketing of Diversified EnterprisesJournal: Herald of the Economic Sciences of Ukraine (Vol.37, No. 2)
Publication Date: 2019-12-01
Authors : Kalinin O.;
Page : 179-184
Keywords : diversified enterprises; investment marketing; investor portrait; competitiveness.;
The global tendencies of the world's largest diversified enterprises financial indicators development in recent years were investigated. The directions of development that demonstrate modern diversified enterprises in their relations with investors were identified. Factors that have a significant impact on the investment attractiveness of these enterprises were analyzed. A portrait of investors considering investing in differentiated enterprises as part of their strategy was described. It was analyzed that the introduction of investor's portrait analysis as well as marketing strategy contributes to the effective capital rising of the enterprise and enhances its competitive position both in its operations and in the field of financial management.
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