Activities of Tourist Information Centers: World Experience and Domestic Practice

The article substantiates the need to create tourist information centers in Ukraine as one of the important tools of information support for the development of modern tourism and the promotion of a national tourism product. The success of the tourism industry in Ukraine in the context of the formation of a global information space is largely determined by the effectiveness of information support for the tourism sector. It is noted that an important task of the policy of local authorities in tourism management is to improve the information support of this process, since without advertising and information that attracts consumers of certain services, the development of tourist and recreational activities is impossible. The activity of the TIC is extremely important for destinations with a significant share of independent tourists, because, in this case, they are the main centers for the provision of information services. The essence of the concept of “tourist information center” is revealed and its main tasks are defined. It was noted that the tourist information center is an important tool of the tourist infrastructure, with the help of which tourists and other tourism entities have the opportunity to receive complete tourist information and advisory services on tourism activities in the area and beyond. The TIC can provide information support to the system of state regulation and tourism management in the region, since it is necessary to constantly update the regulatory and informational and analytical framework that provides effective management of the development of tourism and resorts. The following goals of creating tourist information centers in Ukraine are proposed: promoting the development of domestic tourism; providing information to local and foreign tourists and tourist organizations; promoting cooperation between tourism organizations of the city; conducting trainings and seminars for specialists in the field of tourism; development of tourist opportunities of the city; attracting more tourists to the area; improving the competitive advantages of the area by improving the tourism infrastructure; replenishment of the local budget due to taxation of tourism business entities; rational use of tourist and recreational resources of the area; attracting investment in the tourism business; creating a positive international image and popularizing tourist areas. The world experience of organizational and economic aspects of the activity of tourist information centers is investigated. In the developed tourist countries of the world, an extensive modern network of tourist infrastructure institutions, which includes information centers, is successfully operating. Such establishments allow tourists to receive the necessary tourist information and advisory services on tourist destinations. In the USA, each state has its own tourist information centers. The "Hospitality Center" is a recreation area, including a center for visitors, they are funded by local taxes included in each bed. In South America, the most active tourist information centers operate in Peru. Free centers provide tourist information and assistance for domestic and foreign tourists. Information includes monuments and recommended itineraries. In Australia, most visitor centers are run by local or state authorities, and in some cases by the Tourism Operators Association on behalf of the government. These information centers provide services such as housing selection and booking tours (automobile, air, bus, rail). They are the first link in acquaintance of a visitor with a city or region. The practice of the work of tourist information centers in Ukraine is considered and a list of them is compiled. It is noted that today tourist information centers have been created in most regions of Ukraine and in small cities of the Western region of Ukraine.