A Road Map to UNWTO. TedQual Certification A Processual Approach

In 2013, the Tourism Department of Sultan Qaboos University crossed a milestone by being the first Middle Eastern tourism department to achieve the UNWTO.TedQual certification, which was then renewed in 2015 until September 2018, and for three years from January 2019 until January 2022. One of the most distinguishing privileges of accreditation is its role in sharing experiences and learning from others, a matter should then lead to learning by example. Benefiting from the cumulative experience gained during the process of acquiring the UNWTO.TedQual certification and its renewal, this research aims to share a best practice case, which could be utilized as a benchmark model for tourism and hospitality institutions seeking quality assurance and accreditation for its undergraduate programs.