Digital Entrepreneurship: Reskilling and Upskilling with Mobile Massive Open Online CoursesProceeding: 7th International Conference Innovation Management, Entrepreneurship and Sustainability (IMES 2019) (IMES)
Publication Date: 2019-05-30
Authors : Ladislava Knihová Štěpánka Hronová;
Page : 319-333
Keywords : Digital entrepreneur; digital revolution; innovation; MOOCs; upskilling;
Sophisticated technological solutions and digital transformation representa challenge not only for entrepreneurs and governments but they have considerable implicationsfor education and learning as well. The objective of the research is to particularise the conceptof digital entrepreneurship within Industry 4.0 with regard to the availability of the relevantmobile massive open online courses focused on topics particularly useful for (digital)entrepreneurs and entrepreneurship per se. Design/methodology/approach: In harmony with the research objectives, sequential mixedmethods research, specifically multi-phase research design, has been applied. The researchdesign included the following research methods: quantitative content analysis, exploratoryanalysis, comparative analysis as well as descripto-explanatory study. The scope has beenlimited to two main platforms (iOS and Android) providing current mobile courses in Englishfor (digital) entrepreneurs. Monetization strategies have not been considered. Findings: The authors obtained comprehensive results and identified 242 multimedia mobileeducational courses on (digital) entrepreneurship evidencing a direct connection between thedigital skills for entrepreneurs and the courses' content. The research indicated importantinterrelations of the identified variables evidencing a trend towards higher rating of courses. Research/practical implications: The most remarkable implications are: (a) update on digitalentrepreneurship and related digital skills, (b) survey of mobile educational courses forentrepreneurs by world's most reputable universities, (c) current trends' observation, and (d)suggestions for specific areas of closer collaboration between universities and entrepreneurs. Originality/value: Out of numerous research projects on massive open online courses, severalanalyse entrepreneurship education; however, the presented study fills a research gap focusingon mobile apps as a new platform within massive open online courses. Thus, the in-depthanalysis of data on the above topics has the potential to contribute to the development of digitalentrepreneurship in the Czech Republic and serve academia as a benchmarking tool.
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