FACTORS INFLUENCING FASHION CONSCIOUSNESS IN HIJAB FASHION CONSUMPTION

AbstractThe hijab is a Muslim women's identity it shows their culture and religion. When we see women wearing hijab the first word that comes in our minds is that the women belong to Islam and from a good family as well. Muslim women tend to wear hijab to show their Islamic values. There are many countries which are Islamic but they act differently. Now women are focusing on media influence as nowadays women are more into the things like internet, advertisement, and fashion shows and bloggers etc. The current variable in this research are sources of fashion knowledge. How hijab girls see fashion and dressing. How they carry themselves in front of others. Nowadays people are very conscious about fashion so they collect each and every information through their relatives, friend and family and also from social media. Dressing sense of a person is always describing the lifestyle of a person and personality. Now celebrities also impact the choice of a person. People enhance from that product in which celebrity have a great impact on consumer choice. There were a lot of methods for the method of research but the most appropriate for us was the research through questionnaire. Keywords:Sources of fashion knowledge, Fashion Motivation, Dressing Style, Fashion Uniqueness, Celebrity endorsement.