Development of E-Commerce Website at MSME Food VII Koto Talago Village, Lima Puluh kota District

This research is driven by the development of science and technology, which requires businesses to innovate in developing their business. Advances in technology bring changes to the patterns of human life, especially changes in consumer behavior in obtaining goods and services. This research aims to develop an e-ecommerce website at the VII Koto Talago food MSME and to measure the validity, practicality and effectiveness of the development results. This research is a research and development (R&D), using the Four D's design covering the stages of Define, design, develop and desseninate. Data collection instruments are Likert-scale questionnaires, validity assessors to experts, practicality to website managers and consumers. Evaluation is seen from the achievement of the level of promotion and sales. Validity data analysis using the Aiken V formula, practicality analysis with percentage formulas and effectiveness data analysis using the formula of independent sample t test for hypothesis testing. The results of the study are 1) the development has been carried out with the four D's development model that produces an e-commerce website for food MSMEs, 2) the results of the analysis of the validity of the e-commerce website with the assessment of all aspects reaching a score of 0.87 with a valid category. The results of practicality counts with consumer responses with an average of 87% are categorized as practical, while for website managers the value is on average 91% with very practical categories. The results of the effectiveness analysis for an increase in the number of promotions reached 56%, for sales after using the website higher than before using the website. Based on the results of research it is suggested that entrepreneurs can use e-commerce websites because websites are valid, practical and effective in increasing the number of promotions and sales