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Selection and development of a marketing strategy for the territory
Journal: Science Journal "NovaInfo" (Vol.116, No. 1)Publication Date: 2020-06-15
Authors : Lopatkina Elena Sergeevna;
Page : 64-65
Keywords : STRATEGY; MARKETING STRATEGY; TERRITORY MARKETING; IMAGE; INFRASTRUCTURE;
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- Selection and development of a marketing strategy for the territory
- MARKETING STRATEGY DEVELOPMENT MANAGEMENT BALNEOLOGICAL RESORTS KRASNODAR TERRITORY
- MARKETING OF TERRITORY DEVELOPMENT ON THE EXAMPLE OF KORABLINSKY DISTRICT
- Marketing Plans with Competitor Selection Strategy Impacts on the Risk Level of Viet Nam Consumer Good Industry During and After the Global Crisis
- Development of a strategy for promoting tourist information centers on the territory of the Russian federation on the example of the Irkutsk region
Abstract
The article discusses the concept of “marketing strategy”. The main groups of marketing strategies are described: image, attractiveness, infrastructure, population. An algorithm for developing a marketing strategy for the territory is proposed.
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Last modified: 2020-06-17 01:55:35