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Selection and development of a marketing strategy for the territory
Journal: Science Journal "NovaInfo" (Vol.116, No. 1)Publication Date: 2020-06-15
Authors : Lopatkina Elena Sergeevna;
Page : 64-65
Keywords : STRATEGY; MARKETING STRATEGY; TERRITORY MARKETING; IMAGE; INFRASTRUCTURE;
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Abstract
The article discusses the concept of “marketing strategy”. The main groups of marketing strategies are described: image, attractiveness, infrastructure, population. An algorithm for developing a marketing strategy for the territory is proposed.
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Last modified: 2020-06-17 01:55:35