Time Management and Marketing Activities: A Theorectical Perspective of Market Development

This paper takes an overview of time management as a veritable resource of actualizing marketing activities and the necessity to achieve market development system in the contemporary era, particularly, as management of time is fundamental and crucial issue to marketing development, being a key factor for developing performance of marketing activities The paper further examined conceptual clarifications of the key words and the theoretical framework which was anchored on following theories: system theory, rational choice theory, stakeholder theory, business marketing theory and cognitive learning theory as enunciated in models of cognitive learning, particularly as innovation decision process and adoption process are yardstick of time management framework in the market development. Also, contextualization of marketing variables in the time management perspective and techniques indicated as well as visualized time management as essential parameter to justify, and necessities for developing marketing activities, however its implications for the market development also highlighted with conclusion that time management as a veritable means of attaining contemporary market development, and such it is recommended that time management must be linked with marketing activities' actualization in an organization, if effective organizational performance must be achieved.