Evolution of innovative Quintuple Helix model for the example of industrial and natural parks in Ukraine

Sustainable development is not possible without continuous improvement of economic, social and ecological activities through innovation modeling. The purpose of the article is to substantiate the economic and ecological innovation activity of industrial and natural parks based on Helix-modeling in its evolutionary context. Within the proposed conceptual approach the role of regulation in the modeling of innovation activity in the context of sustainable development is revealed: the combination of state, market and social regulation is the key to formulating effective policies to achieve the Sustainable Development Goals, namely through: the formation of frameworks and the minimum necessary control over the observance of the rules of behavior in the market of innovative goods and services. Particular attention is paid to the projection of Helix modeling into the plane of park activity in its evolutionary context: Triplex Helix → Quadruple Helix → Quintuple Helix. The evolution of Helix-modeling can be in the opposite direction: on the one hand, it is advisable to combine the experience of environmental management (ecologization of industrial parks), and, on the other, to attract investment in the economy of environmental management (economization of natural parks) in the implementation Sustainable Development Goals 2030. The division into evolutionary stages is conditional in the sense that parallels can be drawn between the evolution of the conceptual model of innovation and the conception of sustainable development; Helix-model analytically accompanies the course of sustainable development. The inclusive approach has been defined as a common in the formation of economic and ecological innovations in the activities of parks, first of all, experience and wellness tourism