Diachronic Analysis of the Value Success

In the article the content of the value “success” was revealed in the axiological consciousness of Russian people in the diachronic aspect. The analysis is performed on the basis of psychosemantic experiment held by Institute of Linguistic Research of the Russian Academy of Sciences. The experiment data represents polling of three different generations of culture-bearers: people who’s age are 20, 40 and 60. The experiment results are represented in Diagrams. The psychosemantic analysis did not reveal a significant diversity in evaluation of the value by the generation that were socialized in different periods, but the cluster analysis showed some diversity in the content of the value “success”.