DEVELOPMENT OF TOURIST-RECRUITMENT POTENTIAL OF THE TRANSCARPATHIAN REGION IN THE CONDITIONS OF THE EUROPEAN INTEGRATION OF UKRAINE

The main problems relating to the development of components of the tourism business in Trascarpathia as well as the peculiarities of its development in the context of Ukraine's European integration are considered in the article. The author focuses on the current situation in Ukrainian tourism market and the main directions of its development and improvement. The strategy of increasing the attractiveness of Transcarpathia as an object of the tourist services market at the international level has been determined.