ANALISIS PEMANGKU KEPENTINGAN RANTAI PASOK RUMPUT LAUT INDONESIA BERBASIS SISTEM RESI GUDANG

The national seaweed supply chain includes various stages and subsystems that are related to one another. Thus, understanding of stakeholders' existence, as well as their role, is important in the integration of national seaweed development from upstream to downstream sides. This paper aims to map the stakeholders and analyze the relationship between roles, interests, and cooperation among stakeholders on the condition of the national seaweed supply chain based on the warehouse receipt system. The relationship analysis among stakeholders used through the stakeholders' quadrant mapping method. The results of the analysis of the 15 stakeholders involved showed that coordination and cooperation between stakeholders in the supply chain for seaweed development still needs to be improved. It is important to approach this matter through strategies in order to maintain communication and coordination for stakeholders, especially in quadrant IV (closely manage' or ‘promotors') where their interests are high, and their power is also high. An essential strategy is to involve these stakeholders intensively and actively influence them to continue to support the integration of upstream to downstream seaweed supply chains. Based on this, an integrated supply chain system is needed including marketing and utilization of Information Technology (IT) systems to provide communication channels for synchronization, collaboration, and coordination among stakeholders in industry revolution 4.0 so that the supply chain for seaweed development can run well, efficient and fairly for all parties.