CONSUMER SATISFACTION TOWARDS ONLINE FOOD ORDERING WITH REFERNECE TO THANJAVUR DISTRICT

ABSTRACT: In the modern days because of the busy life style online food Apps have emerged. Every person prefers to order food online rather than cooking at home. Modern technology has played a vital role in the introduction of mobile food apps. Apps such as Zomoto, Swiggy , Ubereats etc. are the most commonly used apps by the consumers. Mobile food apps have tie-ups with many restaurants and act as a link between restaurants and people. In this paper a study is conducted to understand the consumer satisfaction towards online food ordering with reference to Thanjavur district. The objectives of the study are tomeasurethesourceofawarenessamongcosumerstowardschoiceofonlinefood, to find out the factors influencing the consumers towards online-Food and to study the level of satisfaction towards the choice of Online Food Order. It was found that majority of the respondents are aware and use these apps, avail the benefits of the apps, order food on the regular basis etc. This study was useful in understanding the role that apps play in today's world and how it changes the food service industry. KEYWORDS: Awareness among consumers, Consumer satisfaction, On line food ordering, Level of satisfaction.