Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them: Airbnb Case
Journal: Sumerianz Journal of Economics and Finance (Vol.3, No. 1)Publication Date: 2020-01-14
Authors : Lic. Laura Valeria Rueda Gómez; José G. Vargas-Hernández;
Page : 1-6
Keywords : Millennials; Economy; Collaborative; Disruptive; Business model; Strategy.;
Abstract
The main objective of this work is to identify how the most successful disruptive business model known as Airbnb has managed to satisfy the main consumption characteristics of the Millennials generation. To accomplish this objective, a literary review of this generation is needed, as well as the identification of its main consumption characteristics. At the same time, we will see a literary review of the Airbnb business model, which is based on a collaborative economy and will look at what Airbnb mechanisms and strategies is to satisfy the consumption characteristics of this new generation.
Other Latest Articles
- The Impact of Power Outages on the Performance of the Manufacturing Sector in Nigeria. (1980-2018)
- Electricity Generation and National Development in Nigeria: The Perspective of Auto-Regression Distribution Lag (ARDL) Bond Test Analysis
- The Effect of Financial Reporting Quality on Corporate Performancein Nigeria
- Total Factor Productivity through the Ghosh Model: The Paradox of Developing Countries?
- The Impact of Intellectual Capital on Competitive Advantage at Jordanian Commercial Banks
Last modified: 2020-08-17 17:30:32