MODERN CRISIS FACTORS IN THE FORMATION OF THE BANKING STRATEGY
Journal: RUDN Journal of Economics (Vol.26, No. 2)Publication Date: 2018-07-18
Authors : G Prangishvili;
Page : 202-211
Keywords : bank; market strategy; banking strategies; banking management; the Central Bank; the banking system; the classification of market strategies;
Abstract
The article deals with the classification of market strategies of banking organizations as a way to create a unique and profitable position that provides for a certain set of activities in the banking services industry. The composition of research positions is analyzed on the need to identify typologies of banking strategies that are different from those presented in classic marketing publications. The composition of the spheres of strategic decision making in the sphere of management of banking organizations is assessed. The composition of specific features of banking activities that influence the choice of a market strategy is assessed.
Other Latest Articles
- DIRECTIONS OF INCREASING THE EFFICIENCY OF ENTREPRENEURIAL ACTIVITY IN THE RETAIL TRADE IN THE RUSSIAN FEDERATION
- PECULIARITIES OF FORMATION OF MARKETING STRATEGY IN THE SPHERE OF SERVICES OF THE REPUBLIC OF UZBEKISTAN
- DEVELOPMENT OF INTERNET MARKETING IN THE EAEU COUNTRIES
- Review of the monograph’ Konovalova Yu.A. “Russia-India: cooperation in the XXI century”
- Analysis of wealth inequality with a random money transfer model
Last modified: 2020-08-31 19:45:39