Virtual and media reality: trends and forecasts of media system evolution

Interest of the authors focuses on the process of introduction and test of different types of virtual reality in sphere of mass media. In the framework of the active integration and update of new digital technologies whose development is pushed by technogenic revolution, media industry becomes a kind of platform to test innovative projects which brings the dynamics to development of the civilization based on digital economy. Currently the most prospective innovations are artificial intelligence, virtual reality (VR) and augmented reality (AR). VR considered as a new communicative format introduces fundamental changes to the media system, demands to review radically the approaches of production and consumption of media content and causes conflict situations. That is why theoretical understanding and description of those changes is required and should be based on interdisciplinary approach. The purpose of the article is to highlight and update social aspects of VR implementation, initiate the discussion what is relevant for number of humanitarian scientific studies.