Negative news on the central TV channels of Russia and Ukraine: general and specific

The relevance of the article is caused by a number of socially significant factors, the most important of which is the possibility and inevitability of manipulative impact on the consumer of information through the formation of the media agenda on television with the active use of negative information in news releases. The scientific objective of the study was to attempt to resolve the theoretical and theoretical and applied questions about the role of the negative news in a person's life and society, on the need for revisions to the negative news to hold the attention of the television audience, the specifics of the use of negative information in the news releases of the Russian and Ukrainian TV channels. The article defines the negative news, systematizes the factors of formation of negative news, identifies and structures the main components of their submission, identifi the specifi of the negative news on Russian and Ukrainian television in the news releases of TV channels “Channel One”, “NTV”, “1+1”, “Ukraine” in the period from 2014 to 2018. The main conclusion of the article is the need to reduce the negative information in the news releases of Russian and Ukrainian TV channels in order to reduce the level of manipulative impact on the audience and the overall negative impact on the psyche of man and society.