Transmedia and journalistic education: parameters of interaction

The article deals with one of the key issues of modern journalistic education associated with the formation of students' professional competencies in the context of transmedia nature of the information space. It is assumed that the educational process in this case is based on project training and has a clear focus on journalistic practice. As a complex phenomenon, it contains the basic tools of personal activity and competence approaches. The text gives an idea of such concepts as “transmedia coverage”, “professional competence” and details some aspects of the designated educational approaches. This series is supplemented by an example of participation of students of the faculty of journalism in the transmedia coverage of the international scientific event, which took place at the South Ural State University.