Consumer’s Attitudes toward Online Shopping

India is emerging as a Digital India. The Internet is changing the way of shopping and buying and selling goods. The research methodology in this paper is a quantitative-based method primary data is collected through an initial survey. Market research is any set of techniques used to gather information and better understand a company's target market. Why is market research so valuable?–Without research, it's impossible to understand your users. The reason behind online shopping is convenient and easy, time-saving, review of products, availability, etc. At last, we are able to find that almost all age groups irrespective of gender use online shopping apps/websites.