Analysis E-Marketing Channel for Animal Health and Care Products in Three E-Marketplace in Indonesia (Case Study: www.dokterternak.co.id)

The development of the e-commerce world now also touches the livestock and animal health sectors. Various products are traded online using various marketing channels, one of which is an emarketplace channel. Therefore, knowledge of the best e-marketplace channels is needed to market livestock production facilities, especially animal health and care products. This research takes a case study at www.dokterternak.co.id, an online store that provides animal and health care products using the three most popular emarketplace types in Indonesia, namely: Tokopedia.com, Bukalapak.com, and Shopee.com. Sales data from three emarketplaces were then tested using a descriptive statistical approach and the Kruskal-Wallis test to find out the best emarketplace to market animal h