Business Process Design Using Model Based and Integrated Process Improvement Methodology (MIPIM) in Barumun Ecotourism, North Sumatra

Barumun Ecotourism was developed around the Barumun Wildlife Reserve area which includes three villages, namely Morang Village, Batu Nanggar and Purba Tua located in Batang Onang subdistrict, North Padang Lawas Regency, North Sumatra Province. Barumun Ecotourism is managed by the Tourism Awareness Group (Pokdarwis) but in its implementation it still does not have a standard business process. From the identification of existing problems, researchers applied the Model-Based and Integrated Process Improvement Methodology (MIPIM) developed by Adesola and Baines (2005), with the aim of designing a proposed business process for the management of Barumun ecotourism. In this research, the MIPI methodology is only applied until the fourth step