The Measurement of Successful Leadership Via a Net Profit Maximization Model with Eight Factors – A Case of a Big Company Viglacera Ha Long in Vietnam

Viglacera Ha Long has constantlystrived under the motto: "Get quality to build a brand" -not only in the domestic market but also in the international market. Brick products of Viglacera Ha Long brand are now present in more than 40 countries and territories around the world. ViglaceraHa Long's brands and products satisfy even the most "difficult" customers and are the top choice of Vietnamese consumers.Good business management requires us to consider the impacts of multi macro and micro factors on net profit, both internal and external factors, and it contributes to promoting business plan and economic policies for economic growth and stabilizing business operation. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of ten (10) macroeconomic factors such as: stock price, VNIndex, risk free rate, lendingrate, cost, sale, inflation, GPD growth, S&P500, exchange rate, etc. on net profit of a leading listed company, VIglacera Ha Long (HLY) in Vietnam in the 10-year period of 2010-2019, both positive and negative sides. From that regression model and analysis, it will draw leadership features, strengths of this industrial leader. The results of quantitative research, in a ten factor model, show that the decrease in GDP growth and risk free rate, inflation and increase in net sale will havea significant effect and increase HLYnet profit,with the highest impact coefficient, the second is decreasing cost. This research finding and recommended policy also can be used as reference in policy for construction system in many developing countries