CUSTOMER ADOPTION OF ONLINE SHOPPING SITES

The study titled “Customer Adoption of Online Shopping Sites” comprises of the experiences and adoption process with respect to online shopping sites. The growing use of internet in India provides a developing prospect for online shopping. If E-Market knows the factors and the types of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existing online customers. This study focuses on factors which online Indian buyers keep in mind while shopping online. This study will be measured the adoption process on the attributes like information perceived and its usefulness, ease of use, perceived enjoyment and security/privacy which influence consumer for online shopping.