IMPACT OF E- COMMERCE ON TRADITIONAL BUYING BEHAVIOR

In 2009 the Indian E-Commerce industry had achieved approx. $3.8 billion in revenue. By 2012 that number increased up to $9.5 billion. The numbers which are driven are primarily anticipated by the growth in consumer durables, electronics, apparel, accessories in addition to the firmly established products lines such as book and audio visual media. The Indian E-Commerce industry has been on an upward growth and it is expected to exceed the US to become the second largest E-Commerce market in the world by 2035. Indian E-commerce market has the potential to grow more than 4% to US$ 150 billion by 2022 supported by rising incomes and increasing the number of internet users. Each month India is adding approx. 10 million daily active internet uses to the internet community supporting the E- Commerce industry which is the highest rate in the world. India being driven by a young dynamic population with various demographic profiles with increasing the internet penetration and increasing economically performance the E-Commerce market is definitely going to increase. The rise in the digital literacy has led to increase in the investment in the E-Commerce sector/firms leveling or giving opportunities for the new player in the market while churning out the innovative or new patterns to disrupt or destroy old functioning. In India 100% FDI is allowed or permitted in B2B ECommerce. The major key players are Flipkart, Myntra, Jabong, Snap deal, EBay, Shop clues, Nykaa, Amazon.