IMPACT OF SOCIAL MEDIA ON PREFERENCES OF WOMEN FOR FASHION APPAREL BRANDS IN EAST GODAVARI DISTRICT OF ANDHRAPRADESH

Companies' awareness and society's dependence on technology drives them to believe in social media. It leads to highly connected organizations and provided opportunity to various fashion brands to present themselves. Due to this fashion brands has started using social media for advertising and promotion of their brands. such platforms helps them in creating contents, messages which attracts the attention the consumers and not only help them understand brands but also prompt them to share it with their friends and relatives. It helps the fashion brands to create awareness.Apparel retailers must use this powerful tool for promoting their product into market with proper planning and in systematic manner for increasing success of their product in market.