TO THE QUESTION OF THE PSYCHOLINGUISTIC ANALYSIS: CONCEPT "CREDIT"

This article deals with modeling of situational interaction of the person and the world, psycholinguistics of events and activity interaction. It has been reckoned one of the priority directions in psycholinguistics for a long time. Versatile and comprehensive psycholinguistic research of language units and units of the speech is considered an actual problem at the present stage of development of linguistic science. The most effective method of studying the psycho-linguistic value of a concept is psycholinguistic experiment, namely free or directed associative experiment. In our research we used free associative experiment, the results of which served us as a material for semantic interpretation of a concept, creation of its semantic and nominative field. After processing the obtained data of the experiment an associative field of incentive "credit" was constructed. The results of the experiment also prove that "credit" is mostly associated with monetary units and credit institutions, but some respondents exposed negative attitude to the concept named by the incentive "credit".