COMPETITIVENESS AND INVESTMENT ATTRACTIVENESS OF ENTERPRISES

The article reveals the issue of assessing the competitiveness of the economy of geographically organized economic systems, the search for mechanisms and ways to increase it. It is proved that investments are tied not only to specific enterprises, but also to regions, industries and countries. Therefore, when making a decision, an investor must also have information on their investment attractiveness. Based on this, the article presents definitions of the following economic categories: competitiveness and competitiveness of goods. It is specified that the assessment of the investment attractiveness of the enterprise on the basis of financial indicators is carried out by analyzing the financial condition of the enterprise using a system of financial ratios. It is also substantiated that in order to increase its own investment attractiveness, an enterprise must constantly take care of its competitive advantages. The article indicates that due to the closeness of the business, other sources of information (data of ratings, analytical agencies, open financial documents) do not always allow obtaining sufficient information about the founders, authorized capital, annual turnover, and management structure. The business community is not yet ready to make the business transparent, which leads to an increase in the image of the company. Thus, from the foregoing, we can conclude that the image and reputation of the company affect competitiveness, as well as the investment attractiveness of the company and its securities. It is concluded that each business entity should be considered as a multidimensional object described by a system of various indicators, among which competitiveness should be highlighted, each of which can exert its influence on the investment attractiveness of the enterprise and its securities.