Impacts of Selecting Competitor on Risk and Policy Recommendation in Viet Nam Commercial Electric Industry

Choosing competitor is one of basic marketing techniques to understand your competitors in order to overcome your competitor, and firms understand that selecting competitor will affect your business risk. Commercial electric and Electronic engineering is the field of study and application of issues related to electricity, electronics and many other small specialties such as electronics, energy, signal processing, energy, telecommunications, etc. Electric is one of vital industries that support and push other industries to grow more. Hence, This study measured the risk dispersion level in case the competitor size kept as current or slightly smaller (equity beta var of 0,626 and 0,628). This risk is minimized. Next, if we change and double competitor size, equity beta min value goes up from 0,039 to 0,063. In general, this paper also proposes some recommendations for selecting competitor in marketing strategy to reduce risk of firms in the above industry.