Factors Affecting Consumers Intention to use Blockchain Based Services (BBS) in the Hotel Industry

Purpose: Purpose-This paper aims to introduce and discuss blockchain technology and its effect on the hospitality and tourism industry as well as a practical point of view to hospitality and tourism businesses. The central interest in this study is to produce a new and rigorous in-depth analysis that will provide the basis for a broad debate and perspective on potential uses of blockchain technology for hospitality and tourism research as well as the industry as a whole. Importance of the research: This study leads to knowledge development in the tourism industry by creating an extensive structure that enhances hospitality and tourism efficiency. The current study thus helps to alleviate tourism & hospitality integrated blockchain technology. Theory: A single technology adoption and use theory (UTAUT 2) is the fundamental theory for this study. Reference was made in this analysis to progress in the growth of the blockchain capability of hospitality and tourism. Methods: The current study focused on a concise methodology and quantitative analysis. QR is the simplest way to accept or deny a theory. Quantitative analysis from all of Malaysia has been obtained through a cross-sectional analysis via the sampling method. Originality: One of the latest researchto boost the efficiency of hospitality and tourism performance by blockchain. This research demonstrates how blockchain (familiarity, concern and error), trust,facilitating condition, consumer intention and blockchain adoption.