Football Community to CSR Model

Corporate Social Responsibility: CSR is a main stream and varied used as marketing tools to presents the company to the target (Babiak and Wolfe, 2006).CSR is also an important strategy for sport organizations and sport events. Especially the sport industry is facing increasing pressure to both maintain their profitability. Football is a most famous activity for Thai company used as a tools to show their CSR (Yanintorn, 2007),while there are some organizations had succeed and some are not, cause lacks of knowledge about the truly football development and understanding in CSR. The objective of this study was to present the model of Youth football development with the project of ThaiBev Football Academy should be a CSR model for developed the social.This study designs to combines the qualitative and quantitative research method. Researcher used the questionnaire and additional in-depth interview the executive who was an expert in this area by focusing on 3 topics of football management concept composed of process, resources, and benefit. Bring the opinions from the sample on each topics related to the sport management theory and the management theory to expressed the conclusion.According to the study it constitutes 1) Management process; finds that 98% believed that there are a good organize. 2) Resources to management; find that 94% agree that they have enough resources to manage. 3) Benefits of the project; researchers foundthe participants beneficiaries all 3 groups; 100% of youth group, 96.2% in parent groups, and 97% inCompany.