Measuring Successful Leadership of Procter & Gamble in International Business Environment the US Via a Seven Factor Model on Net Profit

One of The keys to bring P&G from a small business to a multinational corporation today is the spirit of innovation, continuous learning and change. Movement of net profit in Procter & Gamble in the US will reflect the business health of consumer system and the whole economy. Good business management requires us to consider the impacts of multi macro factors on net profit, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of SEVEN (7) micro and macroeconomic factors such as: stock price, cost, net sale, lending rate, inflation, GPD growth, S&P500, etc. on net profit of a big global leading company, Procter & Gamble (P&G) in the US in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a seven factor model, show that the increase in inflation, GDP (increasing too much) and decrease in lending rate ahas a significant effect on reducing P&G net profit with the highest impact coefficient, the second is decreasing SP500. This research finding and recommended policy also can be used as reference in policy for consumer good system management.