Supplier Performance Evaluation: A proposal based on Attributes and Development

The development of suppliers has emerged in the literature as a potential management strategy aimed at the search for competitive advantage by contemporary organizations. The adoption of evaluation measures as support instruments, in addition to providing opportunities for improving performance, also offers subsidies to buyers, managers, entrepreneurs and decision makers in activities that involve planning, operationalization, and supply chain integration. In the face of an increasingly technological context, forms of commercialization and relationships give rise to versatile methods, whose solutions are applicable to different situations and scenarios. In this sense, this work presents a proposal for a holistic approach based on attributes and practices of daily marketing, providing from this, supplier performance evaluation. To obtain it, the methodological framework consisted of a case study in a Brazilian television station, with emphasis on the suppliers that make up its supply chain. Results indicated that the adoption of the proposed evaluation method may represent a fundamental tool for buyers and those responsible for making decisions regarding contracting and strengthening strategic relationships. In addition, the findings suggested that the use of action plans with suppliers that presented unsatisfactory results has the ability to promote a positive relationship in building the partnership and improving performance.