Share Your Research, Maximize Your Social Impacts
Strategies of positioning in marketing theory
Journal: Marketing and Management of Innovations (Vol.3, No. 1)Publication Date: 2012-03-24
Authors : T.O. Prymak;
Page : 13-20
Keywords : marketing; strategy; positioning; classification; distinctive attributes and characteristics;
Source : Download
Find it from : Google Scholar
Abstract
The paper proposed the integrated approach to the classification of strategies of positioning based on systematization criterias of creationing the distinctive characteristics of a product, a brand, a company
Other Latest Articles
- Mechanism for determining the ecology-economic activity of cluster structure
- Problems and tendencies in management optimisation of hospital sector within health care system of Republic of Bulgaria
- The development of the infrastructure of the environmentally-friendly goods market of industrial region
- Systems-synergetic thinking to the environmental conflicts management at the territorial level
- Urboclusters as innovative regulation structure of urbanization processes in the region
Last modified: 2013-04-18 07:13:59