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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.3, No.1

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2012-03-24

  1. Strategies of positioning in marketing theory

    Authors: T.O. Prymak;

  2. Features and prospects of tourist services marketing in Ukraine

    Authors: А.S. Teletov; N.Y. Kosolap;

  3. The theoretic-methodological basics of brand creation

    Authors: O.A. Bilovodska; N.V. Gaidabrus;

  4. Social-media platforms and its effect on digital marketing activities

    Authors: S. Lesidrenska; Ph. Dicke;

  5. Сomprehensive research of business-portfolio of instrument-making enterprise

    Authors: K.M. Bespalyuk; I.M. Iliv;

  6. The content of the concept the entrepreneurial structure

    Authors: R.V. Kochubey;

  7. Communication effectiveness of WEB-technologies in marketing of research and educational services

    Authors: S.M. Illiashenko; Yu.S. Shypulina;

  8. Determination risk of estimation conditions of the state of affairs at asynchronous engines’ domestic market

    Authors: P.G. Pererva; T.A. Kobeleva;

  9. Adapting of marketing research methodology “Mystery Shopping” to the specifics of retail self-service shops

    Authors: Yu.K. Antipona; D.V. Sorochan;

  10. Theoretical aspects of the definition of market potential and targeting by domestic companies

    Authors: T.А. Zaychuk;

  11. Scientific approaches and practical aspects of brand market position estimation (on the example of chocolate and pastry wares industry of Ukraine)

    Authors: S.M. Makhnusha; S.M. Berezova;

  12. Risks of marketing activity: globalization influence

    Authors: V.Y. Petrunya;

  13. Assessment of results of functional units department of marketing

    Authors: D.V. Raiko;

  14. Word-of-mouth communication: a theoretical review

    Authors: Gheorghe I.-R.;

  15. Some aspects of financial instruments portfolio optimization

    Authors: V.M. Oliynyk; S.M. Frolov; Yu.I. Leshchenko;

  16. Personnel recruitment and decision-making in creative management of the organization

    Authors: T.O. Bashuk; Y.I. Smirnova;

  17. The methodical approach to the rational organization of innovative process at the enterprise development

    Authors: O.O. Karpishchenko;

  18. The problem of determining the range of innovation controlling functions

    Authors: N.M. Mykhaylychenko;

  19. Innovative strategies of bank

    Authors: G.A Peresadko; K.O. Nikolaieva;

  20. Goal-oriented approach to diagnostics in management of an enterprise

    Authors: I.M. Semenenko;

  21. Scientifically-applied aspects of management process-oriented on industrial enterprises during realization of reengineering of business processes

    Authors: L.M. Taranyuk;

  22. ЕU experience in building innovative strategies for sustainable development

    Authors: L.G. Melnyk; I.B. Dehtyarova;

  23. Influence of the structure branch market on adaptive development of the enterprise

    Authors: T.O. Zagornaya;

  24. Analysis of enterprise activity effectiveness based on agreement of stakeholder interests

    Authors: I.B. Oleksiv;

  25. Integrated investment- innovation processes groups of companies: essence and sequence

    Authors: E.N. Chupyr;

  26. The innovative potential of the enterprise: the nature and mechanism of control

    Authors: O.Yu. Shilova; E.S.Chermoshentseva;

  27. The interconnection main elements strategy of innovation development of an enterprise

    Authors: O.S. Yefremov;

  28. Conceptual framework for innovative development of the agricultural sector of the economy of Ukraine

    Authors: N.M. Sirenko;

  29. The future of using marketing tools in health care system in Ukraine

    Authors: O.Ya. Ovsyanetska;

  30. Relationship modeling of shareholders and management in the ecologically corporate governance

    Authors: T.V. Pimonenko;