Partner Satisfaction: An Empirical Study for Shoppers’ Stop

Partner satisfaction measures how products supplied by a partner to a retail organisation meet customer's expectation. It is an important metric to manage and improve businesses. Shopper Stop (SSL), a large format multi-city stores stock various products and services catering to wide array of customer needs are available. In order to offer the products in diverse categories SSL has a large base of partners from whom it sources merchandise. An empirical investigation has been undertaken to measure partner satisfaction vis-a-vis competitors