MANAGING THE ECONOMY'S INVESTMENT ATTRACTIVENESS OF THE STATE AS A COMPONENT OF INTERNATIONAL BUSINESS DEVELOPMENT

The article is devoted to the management of the investment attractiveness of the state economy as a component of the development of international business. The investment attractiveness of Ukraine is considered. It is shown that the analysis of investment attractiveness is advisable to carry out by region, which can be both geographically integrated regions and industrial units. The main factors affecting the investment attractiveness of the region were identified, among which one of the leading places is infrastructure. A methodology for measuring the investment attractiveness of the region was proposed and tested in 6 regional regions, as well as measures aimed at increasing investment attractiveness were proposed