Motivational and Limiting Factors for Female Entrepreneurship

In the nature of every man is to deal with entrepreneurship and entrepreneurial activities to ensure their existence. Entrepreneurship requires initiative and risk readiness. Through the history of entrepreneurship development was an activity that was more prevalent for men. Nevertheless, in recent years, women's entrepreneurship has been growing. The aim of the paper is to point to the motivating factors that influence the initiation of women's entrepreneurship. Based on the literature review, the following factors were identified: external (education, financial stability and family issues), and internal (pull and push factors). It is concluded that push theory focuses on external stimulus factors, mostly negative, and pull theory focuses on positive outcomes that motivate an individual to do something. So, pull factors are those factors that attracts people to start business.