REVIEW ON INDIA’S BABY CARE MARKET
Journal: International Journal of Management (IJM) (Vol.11, No. 5)Publication Date: 2020-05-31
Authors : NISHA NANDAL RITIKA MALIK NAVEEN NANDAL;
Page : 838-845
Keywords : Baby Market; Health & Safety; Product; Quality; Child Care;
Abstract
Now a days market is more shopper oriented and all activities of business rotatearound the Customers in order to satisfy them by fulfilling their needs via effectiveservice. The quality products of baby are found to be expensive and companies are always looking to develop the most cutting edge products. The main concern of the parents is to have best products for their child in order to keep safe and sound.Parents just not but the product easily by believing on the advertisement, they do research on the Internet by viewing product websites, consumer reports, blogs etc. and then make a decision, but the one which suits him the best. Increasing level of income, availability of better products and rising awareness have meaningfully altered the child care products industry landscape. In field of baby care product, India is found to be most preferred destination for marketers and manufacturers
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