A STUDY OF CONSUMER ATTITUDES TOWARDS COMPANY IMAGE

The image of the main organization is always the main factor in the relationship between people who are in the old group, because they are long-term. In this article, a theoretical study of the image in the organizations of service activities that provide trade services. In the study, surveys were conducted on the state of the image in a number of services business enterprises. The main features of the marketing position of organizations at the present stage are highlighted. The effectiveness of the measures taken to improve the image of organizations is analyzed. Based on the study, it was decided to improve it by developing a set of measures for service activities organizations.